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September 18, 2006 -- De Marchi Sport Celebrates 60th Anniversary with Limited Edition Contour Racing Jersey and Bib Short
To commemorate the company's 60th anniversary, De Marchi Sport has developed its most advanced line of cycling apparel to date. Contour Racing bridges revolutionary technology and artisan craftsmanship to push performance to a level that never existed before. Meticulously made by hand in Italy, the Contour Racing line is limited to 1,946 units only.
CONTOUR RACING LIMITED EDITION JERSEY
The Contour Racing Limited Edition Jersey changes the rules of cycling apparel with multiple fabric technology and innovative, pre-formed paneling for streamlined ergonomics, improved moisture transfer, and effective anti-static / UV protection.
Three different fabrics with three distinct advantages
Carbonium, Silver and Spandex fabrics are combined for the first time to create the first intelligent jersey that protects and contours to your body for superior performance and comfort in any riding condition.
Carbonium Polyester: reduces cell phone radiation and effectively filtrates dangerous UV rays
X-Static® Polyester & Spandex: offering natural anti-bacterial and odor protection
Sensitive® Micro Fiber Spandex: gently envelops your arms for more comfort and freedom of movement
Laser cut hem technology
Revolutionary laser cut hem technology incorporates seamless, fused gripper elastic that adapts to any body type.
MP3 while you ride
Simple and effective wiring system allows you to listen to your favorite music while riding.
De Marchi Sport Contour Racing Limited Edition Jersey
$199 MSRP
Sizes: S - XXL
Colors: Red/Black, Royal Blue/Black, Silver/Black, White/Black
Worldwide production limited to 1,946 units
Availability: October, 2006
CONTOUR RACING LIMITED EDITION BIB SHORT
The Contour Racing Limited Edition Bib Short represents the future in advanced bib short technology combining the highest grade, specially treated anti-bacteria Lycra® with a unique, state-of-the-art elastic interface technology chamois. The Contour Racing Bib Short is further enhanced with the addition of flat-lock seams, laser cut bottom hems, and carefully designed heat transfer labels.
Pro-Grade Power Lycra®
Pro-Grade Power Lycra® by DuPont featuring increased spandex and micro fiber content for a unique stretch-recovery elastic module which allows the short to adapt to and support your body like no other. The Lycra® is further improved with the addition of a topical, quick-drying and odorless treatment that actively fights the proliferation of germs and bacteria.
E.I.T. STEALTH chamois
A De Marchi Sport worldwide exclusive, the E.I.T. STEALTH chamois is integrated into the short to create a super-anatomical, one-piece unit rather than two different elements that are stitched together. The STEALTH offers an unprecedented level of comfort by allowing the individual units to conform and move with the body independently.
Laser cut hem technology
Revolutionary laser-cut bottom hem technology incorporates seamless, fused gripper elastic for unsurpassed leg comfort.
Heat transfers throughout
Heat-transferred labels are soft next to the skin in order to pamper you all the way to the podium.
De Marchi Sport Contour Racing Limited Edition Bib Short
$249 MSRP
Sizes: S - XXL
Colors: Black, Black/Red
Worldwide production limited to 1,946 units
Availability: October, 2006
The entire 2007 De Marchi Sport collection will be shown at Interbike, September 27-29, Booth 2851. For more information, please contact Upland Sports Group at 510.903.0130, www.uplandsg.com.
August 30, 2006 -- Upland Sports Group Signs Exclusive U.S. Distribution Agreement with De Marchi Sport of Italy
OAKLAND, CA - Upland Sports Group announced today an exclusive partnership with top Italian cycling apparel brand De Marchi Sport of San Vendemiano, Italy to distribute their full line of cycling apparel to the U.S. marketplace.
Founded in 1946 by Emilio De Marchi, De Marchi Sport is the oldest and most experienced manufacturer of cycling apparel active today. Family owned and operated for three generations, De Marchi Sport's mission has remained the same: to design and produce the best cycling apparel available.
Over the years, De Marchi Sport has become well-known for building a best-in-class artisan product, made entirely by hand in Italy, using the most advanced concepts that originate from decades of technological innovation. All of De Marchi Sport's products are developed in-house through unique R & D and styling processes. In addition, De Marchi Sport is the only cycling apparel brand worldwide that is ISO 9001-2000 certified for quality control.
For the Spring/Summer 2007 season, Upland Sports Group will be offering the full collection of De Marchi Sport cycling apparel and will be formally launching the brand in September of 2006 at InterBike Las Vegas. Upland Sports Group will position De Marchi Sport as another top-tier brand alongside their Capoforma™ active/lifestyle apparel products and DMT shoes and accessories.
"Upland Sports Group brings over four years of experience in successfully developing, launching, and distributing cycling apparel brands in the U.S. marketplace. They understand the essential DNA of De Marchi and have the unique know-how to market Italian brands to American cycling retailers and consumers. We couldn't have found a better partner and we are very excited to formally launch the partnership", said Mauro Coccia, President of De Marchi Sport.
"De Marchi has always been a brand that we have admired for many reasons, both professionally and personally. We believe the product stands alone as the best the industry has to offer in Italian-made, technical cycling apparel", said Robert Carbone, Vice President of Upland Sports Group.
"The partnership with De Marchi marks a significant change to our business. There are very few cycling apparel suppliers that can say they have product in the same class as De Marchi and virtually none with similar experience in creating high-end, best-in-class cycling apparel", said Gary Vasconi, President of Upland Sports Group.
For more information on De Marchi Sport please contact Upland Sports Group at 510-903-0130, www.uplandsg.com, or visit us at Interbike Las Vegas, Booth 2851.
August 21, 2006 -- Upland Sports Group Launches Capforma™ Brand of Next-Generation Cycling Apparel
OAKLAND, CA - Upland Sports Group, Inc. announced today the official launch of Capoforma™, a new and innovative brand of active and lifestyle cycling apparel. The distinctive, European-inspired collection includes a complete line of men's and women's in-line, custom, and casual cycling apparel and accessories.
The Capoforma™ brand was developed by Upland Sports Group, Inc. in response to the growing need for a new line of cycling apparel offering a balance of technical performance, superior comfort, and progressive style. The Fall 2006 collection is currently available and the Spring 2007 collection premiers this fall.
The Fall 2006 collection features many unique models and styles, each carefully designed and developed such as authentic Retro Wool Jerseys, premium Lana Base Layers, casual Felpe Trainers, technical Mortirolo Rain Jackets, and all-season socks featuring the most advanced fabrics in a variety of styles and color choices.
Premiering in September, the Spring 2007 collection will offer a complete line of men's and women's in-line and custom apparel, casual apparel, accessories, and socks. The offering is highlighted by the introduction of the Capoforma™ Signature Series collection of jerseys, shorts, bib shorts, and accessories, each developed using the finest fabrics and modern design technologies.
Capoforma™ was first introduced to the marketplace in early 2005 and quickly gained acceptance among retailers and cyclists alike as a brand known for matching premium quality with distinctive style. The initial offering included both In-line and custom socks along with casual and custom team apparel.
"We are very excited to have evolved and expanded the Capoforma™ brand into what we believe to be the next-generation of active and lifestyle cycling apparel. Ownership of the brand allows us to drive both product and market development from beginning to end to truly meet the demands of the U.S. marketplace." said Robert Carbone, Vice President of Upland Sports Group.
Since 2002, Upland Sports Group has become well known for their ability to deliver European style and quality to the U.S. marketplace. As the exclusive U.S. distributor of Bergamo Cycling Apparel, Upland successfully designed and developed both in-line and custom apparel offerings over the past four seasons. In addition, Upland is currently the exclusive U.S. distributor for DMT Shoes.
"For over four years, we've been developing and marketing superior products for enthusiasts, teams, clubs and corporations alongside some of the most innovative manufacturers in the European cycling industry. The expansion of Capoforma™ marks a significant change in our business that will enable us to continue to pursue our core competencies in the soft goods market and compliment our best of breed product offering", said Gary Vasconi, President, of Upland Sports Group.
The Fall 2006 collection is currently available at bicycle retailers throughout the U.S. The Spring 2007 collection will be introduced at InterBike in Las Vegas, September 27-29 (Booth 2851). For more information on Capoforma products or to locate a dealer, contact Robert Cabone at 510-903-0129 or robert@uplandsg.com.
October 26, 2005 -- Upland Sports Group Appoints New Director of Business Development
OAKLAND, Calif., - Upland Sports Group (USG) announced today the appointment of Jeff Cordisco as Director of Business Development. In this role, Cordisco will be responsible for the development of new custom apparel business in the IBD, team/club, and corporate client market segments.
Jeff began his career in the cycling industry while attending college in Boulder, Colorado. Recently, Jeff has represented a number of high-end cycling brands in the eastern United States and has been successful in opening and expanding some of the nation's largest and most prestigious dealers. Additionally, Jeff maintains significant relationships in the European OEM community and has been instrumental in developing new business opportunities for several import and distribution organizations. As an avid masters racer, he also has a large and established network within the US racing community.
October 26, 2005 -- Upland Sports Group Expands Sales Force in Midwest, New England, and Florida
OAKLAND, Calif., - Upland Sports Group (USG) announced today the addition of eight new sales professionals for the Midwest-Great Lakes, New England-Mid-Atlantic and southern Florida markets.
Peter Leugers, Michael Adair, Trevor Litton, John Sherwin, and Bob Gagen of RP Active Sports will be responsible for representing the entire USG product portfolio within a nine state territory in the Midwest-Great Lakes region to include North Dakota, South Dakota, Minnesota, Nebraska, Kansas, Iowa, Missouri, Wisconsin, and Illinois.
Bill Cohan and Keith Murphy will be responsible for representing the entire USG product portfolio within an eight state territory in the New England-Mid-Atlantic region to include New York, Connecticut, Rhode Island, Pennsylvania, New Jersey, Delaware, Maryland, and Washington DC.
Derek Poling will be responsible for representing the entire USG product portfolio within the southern Florida marketplace.
"USG is committed to supporting our IBD partners", said Tino Chiappelli, Director of Sales and Marketing. "This commitment begins with an experienced and knowledgeable sales rep force, dedicated to the unique requirements of each of our customers. The addition of RP Active Sports in the Midwest-Great Lakes, Cohan and Murphy in New England-Mid-Atlantic, and Poling in south Florida will allow us to expand into these regions and provide a higher level of service to our IBD customers".
September 12, 2005 -- Upland Sports Group and Capoforma Announce Hurricane Katrina Relief Socks
OAKLAND, CA - Upland Sports Group, Inc. (USG) announced today the launch of their custom Cycle + Rebuild Hurricane Katrina Relief Fund socks. The customized Capoforma Dupont® Tactel socks feature a distinct design that calls to remembrance the tragic events endured in New Orleans and the Gulf Region in August 2005.
100% of profit proceeds from the sale of these socks will be donated to the Victims of Hurricane Katrina through legitimate organizations that are active in ongoing relief efforts.
"These tragedies become all of our (Americans) burden to bear", said Tino Chiappelli, Director of Sales and Marketing. "We could not stand by and not do something to help. Every donation made will make the rebuilding effort more manageable".
Cycle + Rebuild socks may be pre-booked now by contacting USG, or by visiting www.uplandsg.com. Deliveries will begin on September 30, 2005. They will also be available for immediate purchase at USG's booth (#859), at Interbike 2005 in Las Vegas September 28-30.
August 24, 2005 -- Upland Sports Group Launches New Brand of Casual Apparel
OAKLAND, CA - Upland Sports Group, Inc. announced today the launch of Capoforma Apparel, a new brand of casual and cycling apparel. The 2006 line will include in-line and custom socks, tracksuits, wool and micro-fiber polo's and t-shirts, jerseys, bib shorts, and related cycling accessories. The entire line will be shown for the first time at InterBike, September 28-30 (Booth #859).
Upland Sports Group began to market the Capoforma brand on a grass roots level early in 2005, introducing a small collection of in-line and custom socks to retailers and cycling teams. In order to gain immediate exposure, Upland sponsored the McGuire-Langdale Professional Cycling Team for the 2005 season. Each member of the team was issued several pairs of the popular Euro Coolmax(R) socks along with Cordura shoe covers.
"We knew the quality of the product was second to none", said Gary Vasconi, President of Upland Sports Group. "Our initial production order was delivered in January of 2005, 30 days later we were calling our supplier to order more. Nearly every team and club we approached added custom socks to their Capoforma Custom order".
In the spring of 2005, it was decided that the Capoforma brand had unlimited market potential. Excited about the brand, retailers and teams were asking for other products, specifically more casual apparel, which could be worn before and after a cycling event or simply around town. Soon thereafter, Upland began to explore designs and identify suppliers to manufacture tracksuits, wool jerseys, and micro-fiber polo's and t-shirts. Cycling apparel would be offered as well to include wool jerseys and a full Capoforma team kit.
"The addition of Capoforma has already been tremendously successful", said Robert Carbone, Vice President of Upland Sports Group. "Ownership of the brand gives us 100% control from beginning to end. We can determine what the market needs, how to develop the product, and decide where and how it gets produced. The market potential is endless".
July, 2004 -- McCook on form winning Shorewood Criterium
SHOREWOOD, WI -- Dave McCook of the McGuire Pro Cycling Team repeated his day three performance at Superweek winning the Shorewood Criterium. The pace was very high on the fast course and a break of eight riders formed and stayed away to fight it out amongst themselves. In the break were Jonas Carney (Jelly Belly), Andrew Crater (Monex), Frank Dierking (ABD), Frank Pipp (Endeavour), Aaron Olsen (Colavita Olive Oil), McCook, David Fuentes (Morgan Stanley) and one of the Aussies from MGZT. After keeping the break away from a hard chasing peloton, the last lap caused a clash within the break and Fuentes and the Aussie both came out of it with a flat tire, leaving only six riders to sprint for the win. McCook took the sprint convincingly, from Carney with Crater finishing in third place.
July, 2004 -- McCook delivers at Superweek
MANTIWOC, WI -- Dave McCook of the McGuire Pro Cycling Team continued on his new found form to win the First National Bank Maritime Bay Classic #3 at the 2004 Superweek. With two laps to go, McCook jumped and took a $300 prime on the penultimate lap and then soloed for the final lap to take the easy victory.
"I timed it really well," he said. "Nobody was thinking that I would hold on after the prime but I really committed myself to it and it worked out."
June, 2004 -- McCook makes it a hat-trick at Nature Valley Grand Prix
MINNESOTA -- For the third day in a row, Dave McCook of the McGuire Pro Cycling Team used his power far from the finish to win the inaugural 80-mile Red Wing Road Race, the fourth stage of the Nature Valley Grand Prix. This time, though, it took more work, as a break of three - including Sierra Nevada's third-place GC contender Eric Wohlberg - challenged the peloton to catch them all the way to the finish.
May, 2004 -- Horner wins spectacular finale in Tour of Connecticut
HOUSATONIC, CT -- After laying low for the first four stages, Chris Horner took center stage at the 2004 Tour of Connecticut and scored a dramatic solo victory in the fifth and final stage.
Escaping just 25 miles into the 100 mile stage with Dominque Perras (Ofoto), Horner put his head down, gaining a maximum advantage of four-and-a-half minutes over the bunch. With Health Net Presented by Maxxis and Navigators chasing, Chris' lead dropped to just under 2 minutes at the 80 mile mark, when he began the first of 13 finishing circuits in downtown Danbury. Despite the furious chase from behind, Chris never let up, remaining unfazed when a freak afternoon thunderstorm blew in and soaked the course with a few laps to go.
May, 2004 -- Pic/Team atop NRC Standings
COLORADO SPRINGS, CO -- As the 2004 season approaches summer, the Genesis Scuba Women's Cycling Team has set itself apart from the competition. The latest USA Cycling standings have Genesis Scuba as the #1 team in North America by more than a 150-point margin over the next closest team, T-Mobile. Not only is Genesis atop the team standings, their own Tina Pic sits in first place in the individual standings as well. Laura Van Gilder (in 5th place) and Sue Palmer Komar (8th Place) give the Atlanta-based team three of the top 10 riders in the rankings - more than any other team.
April, 2004 -- Horner takes podium spot at Tour de Georgia
ALPHARETTA, GA -- After almost a full week of intense racing at the Dodge Tour de Georgia, Chris Horner and the Webcor Builders came home content with a third-placed finish in the second-year event. Standing atop the final podium with Lance Armstrong (USPS) and Jens Voight (CSC), Horner served notice, once again, that he is undoubtedly the strongest rider based in the US this season. After conceding a scant 45 seconds to Armstrong in the Stage 4 ITT in Rome, Horner bided his time in the next two mountain stages, waiting for the opportunity to test Armstrong's form. Despite his best efforts, Armstrong proved unflappable and matched Chris' efforts time and again, including an epic battle on the steep finishing climb to Brasstown Bald on Stage 6.
April, 2004 -- Horner takes overall at Sea Otter
MONTEREY, CA -- Heading into the final stage at the Sea Otter Classic, things looked a bit grim for the Webcor Builders team. But, as they have all season thus far, the team placed Chris Horner into position to launch yet another race altering attack.
Horner came into the day trailing Trent Klasna (Sierra Nevada) by 40", by virtue of Klasna's rousing victory the day before in the Laguna Seca Circuit Race. However, as he has all season, Horner attacked hard and left his competitors in his wake, finishing a full 1:25 clear of second-placed rider, Mike Jones (HealthNet presented by Maxxis). Horner's margin of victory was enough for him to overtake Klasna in the standings and give the Webcor Builders the victory.
March, 2004 -- Horner successfully defends Redlands title
REDLANDS, CA -- After winning the opening Mt. Rubidoux prologue and the first two road race stages, Chris Horner of Webcor Builders successfully defended his leader's jersey to take the overall title at the 2004 Redlands Classic.
March, 2004 -- Horner dominates at Pomona Valley Stage Race
POMONA, CA -- With riders from over 30 domestic teams present, Chris Horner won two of four stages to take the overall title at the Pomona Valley Stage Race.
Horner began his campaign by putting a minute over his closest rival in the 4.8 mile Glendora Chevrolet Mountain Time Trial. The following day's Incycle Puddingstone Road Race saw Horner bridge a gap on the final climb and outsprint Neiko Biskner (Ofoto) and Eric Wohlberg (Sierra Nevada) for the stage victory.
February, 2004 -- Upland Sports Group to sponsor the Genesis Scuba Women's Cycling Team with DMT Shoes
OAKLAND, CA -- The Genesis Scuba Women's Cycling Team (genesis.fultonflyers.org) will be wearing DMT cycling shoes exclusively for the 2004 racing season. The team will be using two different road models: the Ultimax RSX and the Radius RS3.
The 2004 team includes Susan Palmer-Komar, Grace Fleury, Candice Blickem, Maggie Shirley, Iona Wynter, Tina Pic, Laura Van Gilder, Kori Seehafer, Rook Campbell, Mike Skop (Director Sportif), Chris Komar (Asst. Director Sportif), and Merlyn Townley (Mechanic).
January, 2004 -- Upland Sports Group to Sponsor Chris Horner with DMT Cycling Shoes
OAKLAND, CA- Professional cyclist Chris Horner has chosen to ride DMT cycling shoes exclusively for the 2004 racing season. Horner will be wearing the new 2004 Ultimax RSX Road Shoe featuring an integrated, one-piece heel cup and full carbon sole for increased stability and maximum power transfer.
Horner is well known as one of the top American professional cyclists in the world and is currently ranked #1 by USA Cycling. In 2003, Horner dominated the Men's National Racing Calendar with wins in several prestigious events, including the Solano Bicycle Classic, Redland's Bicycle Classic, Tour de Georgia and the T-Mobile International. For 2004, Horner will be riding for the Webcor Builders Professional Cycling Team, assuming the role of team leader. Originally from San Diego, California, Chris now makes his home in Bend, Oregon.
"We are extremely excited to have a rider of Chris' caliber and professionalism representing DMT and Upland Sports Group for the upcoming season," said Rob Carbone, VP Marketing for Upland Sports Group.
"I am excited to be wearing DMT shoes in 2004. The Ultimax RSX has a great reputation and they have lived up to it. Their stiffness and comfort is the best I've experienced. I can't wait until the first big race of the season," said Horner.
January, 2004 -- Upland Sports Group signs US distribution agreement with DMT
OAKLAND, CA -- Upland Sports Group has signed an exclusive partnership with Italian shoe manufacturer DMT to distribute their full line of cycling shoes to the US marketplace.
"The partnership with DMT will allow Upland Sports Group to provide our clients with the most technically advanced cycling shoes the market has to offer. In addition, DMT will expand our reach into growth markets such as Road and Triathlon," said Gary Vasconi, President of Upland Sports Group.
In addition to their broad market offering, the DMT name is well-recognized throughout the world as a proven product. In 2003, DMT shoes were worn by many of the top riders in the pro peloton such as Alessandro Petacchi, Richard Virenque and Axel Merckx.
"We consider DMT to be a tier one manufacturer within the cycling industry with tremendous market upside in the US. Upland Sports Group is very excited at the opportunity to represent a company of this stature with such a strong brand name worldwide," said Rob Carbone, VP Marketing of Upland Sports Group.
November, 2003 -- Upland Sports Group sponsors McGuire Pro Cycling Team
OAKLAND, CA -- The newly formed McGuire Pro Cycling Team (www.mcguireprocycling.com) will be wearing Bergamo apparel and their bikes will be equipped with Elite water bottle cages for the 2004 racing season. Bergamo has been producing custom cycling apparel for well over twenty years and is well respected for the ability to meet the specific requirements of professional teams. Over the past decade, Elite has supported several major professional teams and races with their products. In 2003, Elite was the official water bottle supplier for the Tour de France.
The McGuire Pro Cycling Team members include: Colin Beardsley, Jamiel Reza Danesh, Patrick Dunaway, Roman Kilun, Josh Klikna, Dave McCook, Mike Taylor, Devon Vigus, Terry Curley (GM and Director Sportif), Charlie Moore (Corporate Sponsor and President McGuire Real Estate), and Joni Mehler (Team Soigneur).
"Upland Sports Group is proud to support the McGuire Pro Cycling Team for the 2004 season. As young organizations, both based in the San Francisco Bay Area, our goals were similar and the partnership was a natural fit. It has been a pleasure working with the entire team and we look forward to a successful year", said Rob Carbone, VP Marketing.
"Upland Sports Group has played a crucial role in the successful launch of our team in 2004. We hope our presence at both national and regional events throughout the season will give Upland the exposure they deserve as a distributor of world class cycling products such as Bergamo and Elite," said Terry Curley, GM and Director Sportif, McGuire Pro Cycling Team.
About Upland Sports Group, Inc.
Upland Sports Group was established in March of 2002 with the intent of bringing high-quality, European cycling products to bicycle retailers and their customers throughout North America. Through a nationwide network of independent representatives, Oakland, CA-based USG strives to develop long-term, mutually successful partnerships with its customers and suppliers.
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